Privacy Policy
BOTTLENECK CART, S.A. DE C.V. (INNOVA CODIGO)
1. IDENTITY AND ADDRESS OF THE DATA CONTROLLER
BOTTLENECK CART, S.A. DE C.V. (“INNOVA CODIGO”, “the Company” or “the Controller”), with address atAvenida Homero No. 205, Piso 10, Colonia Polanco V Sección, Alcaldía Miguel Hidalgo, C.P. 11560, Mexico City, is responsible for the processing, use, and protection of the personal data it collects.
Website:innovacodigo.com
Contact email:contacto@innovacodigo.com
2. PERSONAL DATA WE COLLECT
INNOVA CODIGO may collect the following categories of personal data:
a) Identification and contact data
- Name, email address, phone number, address
b) Billing and financial data
- Tax ID (RFC), business name, tax address, payment method (without storing sensitive card data).
c) Technical and analytical data
- IP address, cookies, unique identifiers, activity logs, usage statistics.
d) Information entered by the User into SaaS services
Including but not limited to:
- Databases provided by the User.
- Information contained in dashboards, surveys, metrics, predictions, models, and files uploaded to the platform.
INNOVA CODIGO does not collect sensitive personal data, except when the User voluntarily uploads such information to the platform as part of the use of the services.
3. PURPOSES OF DATA PROCESSING
The personal data will be used for the following purposes:
Primary Purposes (necessary):
- To provide the contracted SaaS, BI, analytics, surveys, dashboards, and consulting services.
- To create, manage, and administer user accounts.
- To provide technical support, maintenance, updates, and customer service.
- To process payments, invoicing, and tax receipts.
- To configure integrations, automations, and digital tools offered by INNOVA CODIGO.
- To contact the User regarding follow-ups, notifications, changes, expirations, and renewals.
- To guarantee the security, integrity, and proper functioning of the platform.
Secondary Purposes (optional):
- To send commercial communications, newsletters, or promotional information.
- To generate statistical analyses and internal studies for service improvements.
- To conduct satisfaction surveys.
The User may deny or revoke consent regarding the secondary purposes by sending an email tocontacto@innovacodigo.com.
4. TRANSFER OF PERSONAL DATA
INNOVA CODIGO may share personal data only in the following cases:
a) Necessary transfers without consent
- Competent authorities when legally required.
- Technology service providers (hosting, data processing, security, payments) solely to fulfill the purposes of the service.
- Business partners strictly for the execution of the contracted services.
b) Transfers with consent
- In the event of sending commercial materials or joint promotions with third parties (with the User’s prior consent).
In all cases, INNOVA CODIGO requires third parties to implement security measures equivalent to those established by Mexican law.
5. USE OF COOKIES AND SIMILAR TECHNOLOGIES
Our website uses:
- Cookies
- Web beacons
- Analytics tools (such as Google Analytics)
For the purposes of:
- Improving the user experience.
- Analyzing traffic and performance.
- Remembering settings and preferences.
The User may disable cookies through their browser, although this may limit the operation of certain features of the Website or the SaaS platform.
6. SECURITY MEASURES
INNOVA CODIGO implements administrative, technical, and physical measures to protect personal data against:
- Unauthorized access
- Loss
- Improper use
- Alteration or destruction
Including encryption, access controls, firewalls, monitoring, audits, and internal security policies.
7. ARCO RIGHTS AND REVOCATION OF CONSENT
The User may exercise their rights at any time:
- Access: to know what data is held.
- Rectification: to correct inaccurate data.
- Cancellation: to request deletion of data when legally applicable.
- Opposition: to stop the use of data for certain purposes.
As well as revoking consentfor data processing.
To exercise these rights, the User must send an email to:contacto@innovacodigo.com
Including:
- Full name
- Clear description of the right they wish to exercise
- Official identification
- Email associated with their account
INNOVA CODIGO will respond in accordance with the deadlines established by the Federal Law on Protection of Personal Data Held by Private Parties.
8. DATA RETENTION
Data will be retained only for the time necessary to:
- Fulfill the purposes of the service,
- Comply with legal obligations,
- Maintain operational records for a reasonable period.
Once the retention period has ended, the data will be deleted or anonymized.
9. CHANGES TO THE PRIVACY NOTICE
INNOVA CODIGO may update this Privacy Notice at any time.
Changes will be published at:innovacodigo.com
Continued use of the Services after publication implies acceptance of the modifications.
10. ACCEPTANCE
By providing personal data, browsing the website, contracting, or using the services of INNOVA CODIGO, the User acknowledges that they have read, understood, and accepted this Privacy Notice.